The Body Shop Logo

The Body Shop logoThe Body Shop Logo PNG

Since 1976, the Body Shop logo has gone through at least three updates. In all the designs, we can notice the green color (different shades) and a circle emblem with “feathers” or “drops.”

Meaning and history

The Body Shop Logo history


The Body Shop Logo-1976

The original design (1976) was dominated by the words “Body Shop” featuring white and green glyphs with shades. The two words were separated by the iconic roundel emblem in yellow.


The Body Shop Logo-1998

In 1998, the roundel emblem grew larger. It now featured a warm shade of green. The words “The Body Shop” were now seen between the ends of the “feathers.”


The Body Shop Logo

The Body Shop logo was simplified. To begin with, the number of the “feathers” was reduced – there were now only two “feathers” instead of three. The name of the brand moved lower, inside the open circle, and it was now given in a sans serif type. The lowest gap between the parts of the ring was closed. The color grew much darker.

Font and color

The visual identity of the famous cosmetic brand uses a pretty simple and modest sans-serif typeface for its logotype. Though despite its laconic and minimalist style, the wordmark on the logo adds a sense of stability and professionalism, which is precious for the products, aiming to help your body skin stay soft and hydrated. The Body Shop inscription is executed in a font that is very close to Ricaro Bold and FF Yoga Sans Pro Medium.

The forest green and white color palette of the brand’s logo is a reflection of nature and its power. This shade of green also stands for life and health, and in combination with white, it gives a sense of reliability and protection.