The Body Shop Logo

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The Body Shop Logo

Since 1976, the Body Shop logo has gone through at least three updates. In all the designs, we can notice the green color (different shades) and a circle emblem with “feathers” or “drops.”

Meaning and history

The Body Shop Logo history


The original design (1976) was dominated by the words “Body Shop” featuring white and green glyphs with shades. The two words were separated by the iconic roundel emblem in yellow.


In 1998, the roundel emblem grew larger. It now featured a warm shade of green. The words “The Body Shop” were now seen between the ends of the “feathers.”

Logo The Body Shop


The Body Shop logo was simplified. To begin with, the number of the “feathers” was reduced – there were now only two “feathers” instead of three. The name of the brand moved lower, inside the open circle, and it was now given in a sans serif type. The lowest gap between the parts of the ring was closed. The color grew much darker.