Oakley Logo

Oakley Logo
Oakley, Inc. is a California-based manufacturer of sports equipment and lifestyle products including sunglasses, sports visors, watches etc.

Meaning and History logo


Being more than four decades old, the Oakley logo has not remained the same throughout its history. However, the slight updates introduced in its design, have not changed the central visual symbol.

SymbolSymbol Oakley

Absolutely simple and minimalistic, the Oakley logo manages to represent not only the company’s name but one of its main product groups (sunglasses and optical frames), too. Interestingly enough, it even resembles the shape of one of the buildings forming Oakleys headquarters in Foothill Ranch.

Emblem

Emblem Oakley
The emblem represents the company’s initial, the letter “O”. The character is flattened so as to look more like a horizontally positioned oval shape.

Font

Font Oakley Logo
The company opted for a rather traditional bold typeface without any off-beat elements. It is an old-school bold sans-serif font, all the letters are capitalized.

Color

Color Oakley Logo
The classic combination of black and white chosen by Jim Jannard creates an appealing visual contrast. The color choice embodies the elegance and refinement that are supposed to be some of the brand’s main virtues.
oakley sunglasses logo