Paramount Pictures Logo PNG
Although the Paramount Pictures emblem has undergone numerous amendments, it has always revolved around one and the same visual concept.
Meaning and history
1914
The earliest Paramount Pictures logo was introduced in 1916. According to the company’s official legend, it was developed from a simple sketch on a napkin.
1914 — 1917
The logo, introduced in 1914, became a prototype to the iconic emblem the whole world knows today. A monochrome circular badge framed into a chain of black five-pointed stars, touching each other’s corners, had an image of a snow wire mountain of the bottom part. The white cursive “Paramount” inscription was set in the middle of the circle, on a black background, while the “Pictures” was set in black on the bottom line of the white mountain drawing.
1917 — 1967
The redesign of 1917 introduced a refined version of the Paramount Pictures insignia, which stayed with the company for fifty years. All the elements were still there — black circle, starry framing, white Aeon mountain peaks, and elegant black-and-white lettering, but the contours of each line and symbol were strengthened and cleaned. The logo started looking more balanced and modern, showing the strength of the label and its character.
1967 — Today
In 1967 the Paramount Pictures logo got another refinement. The “Pictures” part of the lettering was completely removed from the badge. The lines of the white mountain became stronger yet more minimalist and abstract. As for the “Paramount” logotype, it changes its typeface to a cleaner and more sophisticated one. Another important thing about the new insignia — it got a delicate sans-serif tagline set in bold full letters under a thin black horizontal line.
Font
The Paramount wordmark has always sported a “scripty” type, with the “P” character especially swirly. Although the script may appear the same at first glance, in fact it has been tweaked more than once.
Color
Typically, the logo features a range of colors that coincide with the natural looks of the mountain peak. However, the color palette may vary as the virtual landscape is “shot” in different weather and time of the day.