In order to stand out from the competition today, it is important to consider many nuances, but branding probably plays a key role in everything. And if we highlight the individual parts that makeup branding, then one of the most important aspects will of course be the logo, because it is a visual representation of the company. The task of any logo is to attract attention, as well as to make it memorable and convey to everyone who looks at it, the values and mission of the brand. But what if the logo is created by a designer with a high level of intelligence? How can the IQ of a designer affect the final product and the perception of the brand? If you are interested in this topic, then read this article – here we will look at examples of logos created by brilliant designers. We will also conduct a small analysis on the topic of how their intelligence affected the success of brands.
The Impact of IQ on Creativity and Innovation
We tend to associate a high IQ level with high creativity and the ability to solve complex problems – and this is one of the main advantages that people with high intelligence have. Many people check their IQ using online tests, such as CerebrumIQ. You can read CerebrumIQ reviews and understand why it is convenient for determining the level of intelligence. Designers with high intelligence have developed abstract thinking. In turn, with the help of this skill, such people can bring non-standard solutions to the project. Also, thanks to this, it is much easier for them to create unique visual concepts – for example, to come up with a memorable logo.
Let’s look at one of the most famous examples – the Apple logo, which was created back in 1977. Its designer, Rob Janoff, possessing a high degree of creativity and analytical thinking, made a splash when he created a simple but powerful symbol – an apple with a bitten-off piece. It would seem such a simple picture, but it became so recognizable and remains so to this day. Today, it is one of the most widely known logos in the world.
Intelligent Approaches to Logo Design
Designers with a high IQ often use intelligent approaches to logo design. That is, their job is not only to draw something beautiful, but also to deeply analyze the product and context, highlight the main mission and idea, and convey the message to the target audience with the help of the created logo. That is, we are not only talking about the aesthetic appeal of the logo today, it is important to effectively convey the desired message.
Here we can cite the FedEx logo, created by Lyndon Leeds and his team. Here we have a brilliant way of conveying a hidden message – between the letters “E” and “X” the designers placed an arrow, which symbolizes speed and direction. What did the author want to convey? This arrow serves to convey the main mission of the company – fast and reliable delivery. Note that we do not see this arrow right away, but when we do, we understand this brilliant idea.
Examples of logos created by brilliant designers
IBM logo
We decided to choose the IBM logo for the illustrative examples because it perfectly reflects the innovative spirit of the company. The logo was designed by Paul Rand in 1972. The designer was known for his revolutionary approaches to design, had a high intellect and a deep understanding of visual communication. Therefore, he created the perfect logo for the company and combined simplicity and power in one picture, depicting horizontal stripes on the logo that symbolize speed and dynamism.
Adidas logo
The Adidas logo is known throughout the world as the “three stripes” and has been one of the most recognizable since 1949. Today, these stripes have become synonymous with sportswear. They show us that any obstacle can be overcome and are also a symbol of resilience, determination, and fortitude. Adidas promotes love for sports, self-confidence, and the idea that everything will work out.
Nike Logo
And of course, finally, we can’t help but remember the famous Nike “checkmark”, which goes well with the slogan “Just do it”. The recognizable “checkmark” was created by Caroline Davidson in 1971. The logo is extremely simple but very memorable – it symbolizes speed and movement, as well as achieving goals. And all these concepts, of course, perfectly correspond to the philosophy of the Nike brand. Looking at this logo, we imagine that success and new achievements await us in Nike clothes.
Conclusion
Logos created by brilliant designers play a key role in the success of brands. A high level of intelligence allows designers to find non-standard solutions, use intelligent approaches, and create unique logos that will convey the main idea and concept of the brand.
