IBM Logo PNG
IBM is an IT corporation from the United States, which was established in 1889 as ITRC, standing for International Time Recording Company. One of the world’s leading companies in its segment, IBM specializes in producing software and hardware, along with providing various services, including support and consultancy.
Meaning and history
The visual identity of the famous brand has been very constant since 1947 when the International Business Machine company got its new name. Before that, the group had a pretty intense history, which includes four different names and four different logo concepts.
1889 — 1914
IBM was established as a result of a merger of two businesses — International Time Recording Company and Computing Scale Company. The logo of the first one was introduced in 1889 and featured an elegant and stylish ITRCo monogram, executed in a straight yet sleek serif typeface in a monochrome color palette.
1891 — 1914
The logo of Computing Scale Company boasted a smooth and ornate CSCo lettering, where the bold Las” was placed inside a wishbone “C” and was followed by a smaller “Co”.
1910 — 1924
The companies merged into Computing-Tabulating-Recording Company in 1910, having its logo created in the same year. The new monogram, enclosed in a very thin circular frame, was executed in a bold and elegant custom typeface, where both “C”s were written in a wishbone-style, “R” had it’s tail elongated and curved, and “T” was straight and strict.
1924 — 1947
The company was renamed International Business Machines in 1924, and the new logo appeared in the same year. It was a bold sans-serif inscription, stylized as a globe, with “Business” on top and “Machines” on the bottom written in black and separated by a white black “equator” with the white “International” lettering on it. The image was meant to show the willingness of the company to enter the international market and to grow into a big player.
1947 — 1956
International Business Machines becomes IBM in 1947. The new logo is minimalist yet solid — it is composed of a calm and light blue logotype with the capital letters executed in a square and massive shape of a serif typeface.
1956 — 1967
The redesign of 1956 keeps the color palette of the IBM logo untouched, but refines its typeface, elongating the serifs and making them more visible. Another changed was made to the negative space of the letter “B”, which turned into two white squares.
1967 — 1972
The first version of the today-iconic striped IBM logo was introduced in 1967. It was a modified version of the previous emblem, where the blue inscription was horizontally cut into 13 equal strips.
1972 — Today
The number of stripes was reduced to eight in 1972. Now the logo started looking bolder and more confident, and the use of the darker shade of blue monkey elevated the sense of solidness and strength. This redesign was held by Paul Rand, and the emblem, created by a famous designer, is still used by the brand.
2018 — Today
In 2018 the company decides to bring back its original “full” logo, created in 1956 but changes its color palette. Now it is a white “IBM” inscription, placed in a dark gray horizontally-oriented rectangle.
Font
The logotype of IBM is executed in a bold custom serif typeface, which was based on one of the traditional fonts, such as Galería or Egiziano, but with circles in the letter “B” replaced by squares and the serifs of the “M” cut from the inside and speed to the outside.
It is a strong inscription with individual character and spirit. Straight lines of the letters and distinct square cuts of its edges evoke a sense of power, influence and a perfect reputation.
Color
Guess why IBM is sometimes referred to as “Big Blue”? The blue color scheme of the logo the company used from 1972 to 2016 is the most important reason for this. However, the nickname can also be explained by the fact that the company used to have a dress code with blue suits.