Girl Scout Logo

Girl Scout LogoGirl Scout Logo PNG

Girl Scouts is a welfare association, which focuses on providing healthy and secure conditions for women who live in secluded areas, and getting them to work for the society.

Meaning and history

Girl Scout Logo history

1912 – 1920’s

Girl Scout Logo-1912
At the beginning of the twentieth century, the Girl Scout logo looked very traditional and resembled the monarchal symbols or emblems on the historical family crests. It was a bird enclosed into a frame resembling a shamrock, with two branches at the bottom and “GS” letters above its head.

1920’s – 1940’s

Girl Scout Logo-1920
In the 1920s the badge was refined and all the thick bold lines turned into thin and clear ones. The color palette remained black and white, though the mood of the badge has completely changed — it became sophisticated and naive, even though now on the bird’s chest there was a triangular crest with stripes and stars, just like on the national flag of America.

1940’s – 1960’s

Girl Scout Logo-1940
In the 1940s the bird was removed from the badge, and the shamrock-like contour remained the main element of the Girl Scout visual identity. It was depicted in bold lines, inside a square, formed by the same shape elements, but in smaller size and thinner lines. In the center of the main shamrock, there was a bold “GS” monogram in a handwritten serif typeface.

1960’s – 1978

Girl Scout Logo-1960
The shamrock with the monogram turned white and got placed on a solid black horizontally stretched oval, which was surrounded by several light circles formed by lots of thin contoured shamrocks. The logo was very interesting but too complicated and not easy to use.

1978 – 2003

Girl Scout Logo-1978
A completely new concept was introduced in 1978. This is when the iconic silhouette badge first saw the light. The green and white emblem in the same shamrock shape had three woman profiles on it — white, green, and white. Under the graphical emblem, the “Girl Scouts” wordmark in the uppercase of an elegant serif font was written in the same shade of green.

2003 – 2009

Girl Scout Logo-2003
The emblem got smaller and moved to the left from the lettering un 1003. The color palette was switched to a brighter one — with a dark turquoise shade replacing the calm green. As for the inscription, it was also rewritten and now featured a simple bold sans-serif typeface on its narrowed title case letters.

2009 – Today

Girl Scout Logo

In 2010, the OCD Agency made a little change: the emblem remained the same, but the deep green color was replaced with light green.

Shape

The Girl Scout logo is an image of three diagonally aligned silhouetted female faces.

Font and color

The friendly lowercase Girl Scouts inscription is written in a bold classic sans-serif typeface, which is most likely one of the famous Avenir family fonts — it is whether Avenir Pro 95 Black, Avenir Std 95 Black, or Avenir Arabic Black. It has massive lines and contours, though, due to the use of only the lowercase letters, the inscription does not look heavy or strict.Font Girl Scout Logo

As for the color palette, the emblem in green and white stands for energy and life, it also symbolizes growth and progress, while the black logotype is all about confidence, power, and trustworthiness.