British Geological Survey updates its identity

Founded in 1835 by Sir Henry Thomas De la Beche, the British Geological Survey is the world’s oldest institution for geoscientific researches. The organization’s competences include giving advices to the government of the United Kingdom on all issues of the geological science, and also informing people about matters of geology. To refresh its look, the BGS has recently rolled out a new visual identity that, according to a press-release, is intended to reflect a safer environmental future.

To draw up its new brand, the BGS collaborated with ThreeRooms, a Nottingham-based design agency, that had excellently figured out the way to make the organization look more modern. Featuring the Earth as a central motif, the brand set, including the design for the BGS web-site, tells about dramatical landscapes and the beauty of nature, in general.

The new BGS logo seems to replicate the old emblem’s elements but in a contemporary style. One of the distinguishing features here is the Strata, two thin black half-circles, symbolizing the Earth’s surface and subsurface. The Strata encompass a crown, which is designed simpler, compared to the previous version, curved and straight stripes standing for geology, and a bold BGS wordmark, while the color palette is characterized with earthy shades. Altogether, this expresses the institution’s understanding of the environment.
As Dr Karen Hanghdøj, the BGS executive director, said, the updated identity conveys the Survey’s capability, passion and aspiration to deliver first-quality analysis and research data in the field of geoscience.

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