The A-League, the top division of Australian football is now represented under a new logo. The rebranding is connected with the fact that the Football Federation Australia is taking the league out of its structure.
The next A-League season, which is about to start in a few weeks, will be the first season led by the recently created Australian Professional League. Last year, FFA decided to hand over the men’s and women’s professional leagues to a new umbrella association.
Against this backdrop, the leagues have received a new visual identity separating them from FFA. The A-League Men and A-League Women will be represented by an abstract A-symbol. Furthermore, the news from both leagues will appear in common accounts on Facebook, Instagram, and TikTok. According to APL, this move has to increase the awareness of woman’s football.
As an A-League press release says, the presentation of the new brand is the last of the measures taken by the league’s new management. That includes the A-League Women’s expansion with three teams, a new club championship, a collective agreement on raising standards and providing true fairness in the game.
In the coming months, the renovated A-leagues will be presented as a part of a world-class innovative digital football platform that will be a home for football in Australia that is reflected in the new logo. “It’s not men’s football or women’s football, it’s just football”, APL’s managing director Danny Townsend said.
The unified logo for both leagues features two geometrical figures – a circle and a kind of a flattened parallelepiped – in dark blue, against a deep coral background. The men’s and women’s versions will be distinguished from each other with wordmarks designed in a stencil-like typeface. People on social media found out that the A-League logo resembles the emblem of Adelaide Building Consultancy. However, responding to that, APL said its trademark has officially been registered unlike that of the construction company from Adelaide. So the football association can avoid legal tension over its logo.
