Ermenegildo Zegna Logo

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Ermenegildo Zegna Logo
Ermenegildo Zegna is among the world’s most known luxury fashion houses. The brand was established in 1910 in Trivero, Piedmont, Italy, by Ermenegildo Zegna. It is currently headquartered in Milan, Italy, and headed by the Zegna family.

Meaning and history

Ermenegildo Zegna Logo


While the Ermenegildo Zegna logo comprises only the name of the brand, you can feel something distinctive about it.
The letter “Z” draws attention because the width of the first horizontal bar is not the same as that of the second horizontal bar. The “g” looks pretty unusual for a modern type with its curvy tail and the unnecessary stroke at the top. The end of the “a” seems somewhat longer than it should be.
The overall style of the lettering seems to have been inspired by classic elegance and style. The fact that the initial is capitalized, while the other letters are lowercase, adds a retro touch.