Moreschi logo

Moreschi logo
In addition to the wordmark insignia, the Moreschi logo also comprises a pictorial part.
As a truly contemporary commercial logo, it has more than one symbolic meaning. At first glance, you will probably see a pair of shoes facing one another symmetrically. Also, you will notice that the shoes form a larger picture – a black waistcoat on the white background. Apparently, the icon reflects the brand’s range of products based on shoes and leather jackets. The collection also includes bags and accessories.

Font

Moreschi logo


The glyphs are based on a rectangular shape. Their stark beauty seems to remind that Moreschi’s core range is the men’s line.