Moose Knuckles Logo

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Moose Knuckles Logo
Moose Knuckles Canada is a sportswear brand founded in 2009. It claims its mission is “protecting Canadians from the cold.” Also, the company’s aim is to make “the leanest, toughest and most luxurious sportswear in the world.”

Meaning and history

Moose Knuckles Logo


The ambiguous name of the label and its brand identity are reflected in the Moose Knuckles logo. In a way, it looks more like a music band logo than an emblem of a fashion house.
The wordmark features the words “Moose Knuckles” in a unique serif typeface. The double “O” is provided with a unique and ambiguous design reflecting the spirit of the label.
The same symmetric design can be seen in the middle of the logo of the Seven Deadly Sins collection.