Tiffany & Co Logo

Tiffany & Co Logo
Tiffany & Co is an iconic luxury brand of jewelry and accessories items, which was established in 1837 in the USA by Charles Lewis Tiffany. The brand’s name became synonymous to high-end gifts. Today the company operates worldwide and has over 400 stores across the globe. 

Meaning and history 

Tiffany & Co Logo history


An example of elegance and chic, the Tiffany logo is composed of an instantly recognizable wordmark and a unique color palette. 
The classic logotype is executed in a custom ITC Tiffany typeface, which was designed in 1974 by Ed Benguiat. Fine and elegant lines of the lettering evoke a sense of luxury and high fashion. 
The signature Tiffany blue is the main color of the brand’s palette. It was registered as a trademark by the company and never left its packaging. It is a “must” background Tiffany color, which makes a great contrast with the black wordmark. 
Tiffany & Co also uses a key symbol in its visual identity. It is a representation of one of the most popular brand’s items — the diamond key, which is a symbol of love and unity. 
The Tiffany & Co logo is a timeless reflection of style and beauty, the synonym to a perfect gift, expressing all the love, care and warmth.