Orbit Logo

Orbit logoOrbit Logo PNG

Orbit is a chewing gum label, produced by Wrigley since 1899. The brand is one of the most recognizable and popular sugarless gums in the world, which is being distributed all over the globe.

Meaning and history

Orbit Logo history
The history of the product started in 1899, while its official launch in the US took place almost half a century later.

1923 – 1944

Orbit Logo 1923

1944 – 1976

Orbit Logo 1944

The first logo seen by the US consumers was a playful and friendly one. The white letters forming the name of the brand were white and pretty plump. They were slightly arched and irregular, which added a carefree feel.

The black background did not work for the same purpose at all. The vivid red, orange, and yellow fruits on both sides softened the gloomy effect, though.

1976 – 2005

Orbit Logo 1976
This is when the brand adopted its cool icy style that has remained the same in its core ever since despite quite a few minor modifications.

This logo featured the name of the gum mostly in dark blue. The “O” was formed by two semi-circles, one dark blue, the other light blue. The small word “Wrigley’s” in black came below. The “r” and “b” were also made up of two pars with white gaps in between. Yet, these parts were not identical (as in the case of the “O”).

The company also used a version featuring a darker shade of blue and slightly different typography. The two-color “O” was the same, though.

2005 – 2007

Orbit Logo 2005

The type was italicized, which added some dynamism. The light blue half of the “O” was replaced by a green one introducing the “natural botanical” theme.

2006 – 2012

Orbit Logo 2006
This one is the old 1976 logo with no changes at all.

2007 – 2011

Orbit Logo 2007

The slimmer type seems to emphasize the sugar-free essence of brand identity. This time, the typeface also looks a bit friendlier and modern due to the rounded shape. The white highlights and trim add some depth and icy sparks.

What is also important, the company gave up the “botanical green” theme and returned to the “icy light blue” original.

2011 – 2014

Orbit Logo 2011

The name of the brand was supported by the visual depiction of an orbit. It was blue and added more dynamism. The shades grew slightly clearer although the overall color scheme was preserved.

2014 – Today

Orbit Logo

The Orbit logo went through a complete overhaul. The type was straightened and grew plumper without losing its dynamic streamlined touch.

The two-pieces “O” was now placed inside a larger ring, which, in its turn, also consisted of two halves featuring two shades of blue. The ring made the wordmark a little better legible as the glyph now was perceived as a single whole.

And yet, the main purpose of the redesign was a different one – the brand was trying to prepare consumers to the new name it was going to introduce the following year.

2015 (UK and Ireland), 2019 (Germany)

Orbit Logo 2015

When Orbit was renamed Extra in several markets, the design forces behind the brand tried to make this transition as soft as possible. The dark and light blue ring became a visual link between the previous logo and the new version. The type remained pretty much the same, too, as did the palette. So, the consumers who were used to buying the same chewing gum might even have overlooked the change of the name as the package design was almost identical.

2021 – Today

Orbit logo
The 2021 logo is based on the 2014 designs. This one, however, has no 3D effects (lighting, shading, etc.), looks flat and has a different font. They inflated and widened these letters, made them more uniform width-wise and turned ‘O’ in particular into a normal letter.