Tic Tac Logo

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Tic Tac LogoTic Tac Logo PNG

Tic Tac is a brand of mint candies, owned by Ferrero Group. The label was established in 1968 and today is distributed in more than 100 countries worldwide. Tic Tac produces candies in various flavors and is known for its small pocket-size packaging.

Meaning and history

Tic Tac Logo history

Ferrero started selling the so-called Refreshing Mints in 1968. The current name was adopted two years later. It was inspired by the characteristic sound of the mints rattling in their box.

1970

Tic-Tac Logo 1970

The earliest Tic Tac logo already features the elements by which it has been recognized ever since. You can see the familiar leaf-inspired shape containing the white letters, which, in their turn, are inspired by the color of the product. The dot above the “i” has an elliptical shape reminding the shape of the mints. The rounded, plump glyphs (especially the “a” and the “c’s”) seem to have been inspired by the mints, too.

The bright green color supports the botanical theme started by the leaf shape. The white and green trim adds a final touch.

2006

The metaphorical core has remained unchanged, although the design has been redrawn.

Once again, we see the leaf shape, which has now grown a little more refined and elongated (this made it looked somewhat closer to an actual mint leaf). The white, light green, and grey highlights and trim add some depth and make the design more realistic producing, therefore, a more “fresh” and “natural” feel.

Tic Tac Logo

Font

The type on the second version has grown lighter, with more angles. While it reduces the similarity with the product, it supports the low-calorie count idea. In other words, it promises to keep you slim, while the previous logo implied “plump.” The designers have kept the ellipse above the “i,” though.

Colors

As for the shade of green, it is not easy to decide which one is closer to the actual leaf. The original logo is closer to the color of the leaves when they are under the bright light, while the second one is for the leaves without the light.

Nevertheless, we can say that the darker shade, which is used in the current Tic Tac logo, does not have the plastic feel of its predecessor. It looks more natural.