Noodles & Company Logo

Noodles and Company LogoNoodles and Company Logo PNG

The Noodles & Company restaurant chain specializes in American noodle dishes and pasta. However, it also offers a variety of other dishes, including soups and salads. The company is headquartered in Broomfield, Colorado, US.

Meaning and history

 

For much of its history, the Noodles & Company logo has experimented with the “mustard and ketchup” palette and has used the noodle theme, in a more or less explicit form.

2000 – 2013

Noodles and Company Logo old

The corporate legend telling about the creation of the brand explains that the concept belongs to Aaron Kennedy, an ex-marketing executive of Pepsi. He noticed that restaurants offering noodle dishes are too scarce. In 1994, he began working on the menu together with Joe Serafin and Ross Kamens. In late 1995, the first restaurant started working.

One of the earliest examples of the logo already features the familiar red and yellow palette. Here, the words “noodles” and “company” in white are placed inside an ellipse. The ellipse is of a light and brownish shade of red.

The yellow outline of the ellipse has the same color as the stylized ampersand. The color is pretty similar to that of mustard. As a result, the combination of the colors evokes ketchup and mustard – an immensely popular palette for logos of fast-food chains.

Above the wordmark, there is a spoon housing a stylized noodle.

On the whole, the meaning of the logo is utterly transparent. It looks appetizing and inviting. It almost explicitly says “food” (or “noodles,” to be precise). The “hint” could be easily understood even by new customers, which was important in the era of the brand’s expansion.

2013 – 2019

Noodles and Company Logo 2013

While the updated Noodles and Company logo doesn’t say “food,” it does have something appetizing. Once again, the palette is quite similar to the logos of many of its most popular competitors. While the shade of red has grown slightly darker, the “mustard and ketchup” association is still in place.

What is Noodles & Company
Noodles & Company is a chain of fast-casual restaurants located in various corners of the US. There are around 450 restaurants, while the number of employees is around 8,000 (as of the fall of 2021).

The spoon with the noodle has disappeared, but the ampersand has preserved its noodle shape. The free space allowed the designers to capitalize the name of the brand. As a result, the logo has grown better legible.

2019 – present

Noodles and Company Logo

The logo was redrawn. The first word looks somewhat similar to the way it was written in the logo used before 2013 – the letters still slightly resemble noodles here. There were slightly updated, though.

The second word has grown smaller, and it is capitalized like in the 2013 version. More notably, the iconic red ellipse is gone.

The logo still has a link with the type of industry the company operates in – you can see a stylized depiction of a part of a noodle. Yet, the noodle here also looks like hundreds of other things, a horseshow, for instance. It will hardly be enough to see this small element to get what the company does. So, the meaning of the logo opens up to you only if you already know the brand.

Colors and font

Although the company eventually dropped the mustard color from the palette of the logo, it is still extensively used on the website. The Noodles & Company logo looks rather light because the majority of the space is occupied by white.

The type used in the word “noodles” was inspired by the product itself. You can clearly see it in the rounded ends of the “n” and the “l.”