McQ Alexander McQueen Logo

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McQ Alexander McQueen Logo
McQ is one of the two labels introduced by the late British fashion designer and couturier Lee Alexander McQueen.

Meaning and history

McQ Alexander McQueen Logo


At first glance, the McQ Alexander McQueen logo looks like the letters “McQ” between two bold horizontal bars. If you take a closer look, though, you will see these are not just bars but crossed-out letters of the full name of the designer. So, this type of logo seems to imply the brand is based on a simplified, more utilitarian and minimalist style than the main Alexander McQueen range.
Interestingly, if you compare the letters with the primary Alexander McQueen logo, you will notice they are different. While the logo of the parent brand features a serif font, the McQ logo is based on a simpler sans serif.