MAX&Co Logo

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MAX&Co Logo
MAX&Co. is a modern fashion label selling clothing for women. The brand describes its products as “vibrant, stylish, and versatile.” It is part of Max Mara Fashion Group.

Meaning and history

MAX&Co Logo


The MAX&Co logo does not look very distinctive or memorable. You can see the name of the brand given in a serf type with traditional proportions. The letters are somewhat thinner than usual, although this does not seem to affect legibility.
This type of wordmark does not impose any obligations on the brand – even if the company decides to completely change the style of its collections, there would be no need to modify the logo.
Interestingly, the MAX&Co. logo is simpler than that of its parent brand, Max Mara. You can notice it in the shape of the “M,” for instance.