Matchbox Logo

Matchbox logoMatchbox Logo PNG

Matchbox is a British brand of the toy manufacturing company, which was established in 1953. Today the brand is a part of Mattel and has its products distributed all over the world.

Meaning and history

Matchbox Logo history

1953 – 2001

Matchbox Logo-1953

The very first version of the Matchbox logo looked pretty much the same as the emblem introduced in 2006, though it was executed in a different color palette. The stylized lowercase logotype was set in dark red on an intense yellow background and enclosed into a double red frame with rounded angles. The inner framing was were thin, while the outer one was drawn in an extra thick line, balancing the bold lettering in the center of the badge.

2001 – 2006

Matchbox Logo-2001
The redesign of 2001 kept the composition of the bold logotype enclosed into a double frame but changed the style and the color palette. Now the wordmark was set in the uppercase, written in an italicized sans-serif typeface in black. As for the framing, it was a double oval in yellow and red, with two outlines overlapping each other. The letter “X” had its bar elongated and forked, with the two black lines merging into the lines of the frame. The logo looked modern and bright and stayed with the brand for five years.

2006 – Today

Matchbox Logo

The Matchbox logo is strong and eye-catching. Composed of a framed wordmark, it uses a classic color palette, which makes it look remarkable on any placement.

The all-caps lettering of the wordmark is executed in an italicized sans-serif typeface with the letter “M” reminding a lowercase one. The black color of the inscription features gradient tones, which adds volume and gloss to the logo.

The frame of the nameplate is a horizontally placed rectangle with rounded angles. Featuring two of the outline, red and yellow, the frame creates a good contrast with white background and black letters.

The Matchbox logo is timeless and recognizable. It makes the brand’s products stand out and represent the company, which values the quality and safety of its young audience. While red and yellow colors evoke a happy and friendly feeling, making you smile and enjoy playing with the Matchbox toys.