Matchbox Logo

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Matchbox Logo

Matchbox is a British brand of the toy manufacturing company, which was established in 1953. Today the brand is a part of Mattel and has its products distributed all over the world.

Meaning and history

Matchbox Logo history

The Matchbox logo is strong and eye-catching. Composed of a framed wordmark, it uses a classic color palette, which makes it look remarkable on any placement.

The all-caps lettering of the wordmark is executed in an italicized sans-serif typeface with the letter “M” reminding a lowercase one. The black color of the inscription features gradient tones, which adds volume and gloss to the logo.

The frame of the nameplate is a horizontally placed rectangle with rounded angles. Featuring two of the outline, red and yellow, the frame creates a good contrast with white background and black letters.

Matchbox Logo

The Matchbox logo is timeless and recognizable. It makes the brand’s products stand out and represent the company, which values the quality and safety of its young audience. While red and yellow colors evoke a happy and friendly feeling, making you smile and enjoy playing with the Matchbox toys.