Budget Rent a Car Logo

Budget LogoBudget Rent a Car Logo PNG

If someone who has never heard about Budget Rent a Car sees this logo, they will hardly guess what type of company it belongs. Interestingly, the logo does not even contain the full name of the company. And yet, the design works well, in this case as the brand is well-known.

Meaning and history

Budget Rent a Car Logo history

1960 – 1964

Budget Rent a Car Logo 1960

There was originally an oval with lots of text elements inside that they used for a logo. The prices and mileage were listed on the big right section, alongside a multilayered text bit saying ‘serving you coast to coast’, then ‘Budget Rent-A-Car System’ in bigger letters. The left section only contained an image of a penny.

1964 – 1966

Budget Rent a Car Logo 1964
In this new version, they got rid of the mileage and pricing, as well as the bit about the coasts. The penny was replaced with the ‘5/5’ writing. Although the contents were black-and-white, the frame of the oval was an orange checkered pattern. They used a similar thing in the previous variation.

1966 – 1968

Budget Rent a Car Logo 1966
The 1966 evolution got rid of the left section completely, and the text was moved to the center of the figure.

1968 – 1970

Budget Rent a Car Logo 1968
A few years later, they divided logo into section again. The left bit now held a big black image of a steering wheel. Compared to the other designs, this divide was diagonal, and not strictly vertical.

1970 – 1975

Budget Rent a Car Logo 1970
The oval foundation was gotten rid of. Instead, they added two horizontal, orange lines above and below the main writing. The writing was just ‘Budget Rent A Car’ (exactly as written).

1975 – 1993

Budget Rent a Car Logo 1975
In this version, the two lines were stacked in the bottom. Above them, the authors wrote a brand-new wordmark: ‘Budget’ (in big letters) & ‘car and truck rental’ (in smaller letters). They used the color blue and the font was a soft sans-serif style.

1993 – 2012

Budget Rent a Car Logo 1993
The 1993 design uses the same ‘Budget’ bit, but bigger and with lighter shade of blue. It’s put on top of an orange rectangle with a white ray of sorts going diagonally through it, which is a much simpler idea.

2012 – Today

Budget logo

The old Budget logo had the same structure as the current one. You could see the word “Budget” in blue over an emblem combining three triangles (two orange ones and a white one). The triangles formed an image that could be interpreted as a highway.

In 2012, the company updated its visual brand identity. The type grew lighter and sleeker. Both the orange triangles grew darker. While in the original logo, their color was identical, the updated logo featured two different shades.

In addition to the lock-up where the wordmark is above the emblem, there is also an alternative one where the road graphic comes to the left.

The updated Budget logo looks more like that of the parent company, Avis.

Font

Despite its seeming simplicity, the type looks fresh, dynamic, and unique. Among its distinctive features are the shortened horizontal bar on the “t” and the minimalist “u.”

Company overview

Budget Rent a Car System, Inc. was established in 1958. While originally, the US car rental company was based in Los Angeles, California, its operations are now headquartered in Parsippany, New Jersey. Back in 2010, the number of locations was around 2,750.

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