Markus Lupfer Logo

Markus Lupfer logoMarkus Lupfer Logo PNG

Markus Lupfer is the name of a British fashion brand, established in 2010 by a designer with German roots. Markus Lupfer, born in 1971, started his career in fashion from a famous mass-market brand Armand Basi, designing several “loud” collections for the label while being its creative director.

Meaning and history

Markus Lupfer is a famous fashion brand from the UK, which designs clothing and accessories for men and women since 2010. The label was established by the famous designer of German origin, Markus Lupfer, who was the creative director of Armand Basi fashion house for several years and is also known for its collaboration with Topshop.

The design of the brand’s collection is based on casual silhouettes, high-quality fabrics, and a sense of humor. The last feature can be seen in all decor and lettering on the brand’s garments. And it is one of the main reasons for the Markus Lupfer Label’s popularity.

Both women’s and men’s collections are full of items that are decorated with funny prints, animalistic applications, inverted and mirror-like inscriptions, which are sometimes pretty sarcastic.

The designer worked with many British brands until he was hired as a creative director of Armand Basi. There he was able to fully realize and show himself as an advanced and professional creator in the field of fashion design. And there he was noticed. Markus Lupfer’s brand collection was shown in 2010 in Berlin as part of Mercedes-Benz Fashion Week.

What is Markus Lupfer?

Markus Lupfer is a British fashion brand, established in 2010, and specialized in the production of men’s and women’s clothing in casual style with some fancy recognizable details in applications, embroidery, and lettering. The brand is very popular with celebrities and fashionistas from all over the world.

In terms of visual identity, Markus Lupfer is a bit more conservative than in his clothing design. The badge of the brand is composed of a bold and heavy wordmark in two levels, executed in a black-and-white color palette.

2010 – Today

Markus Lupfer Logo

The Markus Lupfer logo looks very brutal and heavy as the letters of the sans serif type are very bold. The weight is only reinforced by the fact that the color of the wordmark is black. The typeface of the uppercase inscription is pretty close to such fonts as PF Fusion Sans Pro Black and Impact Bold.

The other recognizable part of the brand identity is the lip symbol, which is sometimes used as a standalone logo and can also be seen on many women’s collection items. The mouth is half-open, the lips are rather plump. This emblem can be drawn in different color variations, as well as can be embossed on silver metal, or just embroidered on the fabric.