Markus Lupfer Logo

Markus Lupfer Logo
While Markus Lupfer was born in Germany, his company is based in London, United Kingdom, where he moved over twenty years ago. The brand is known for the statement knitwear designs and sequined lip-motif appliqués.

Meaning and history

Markus Lupfer Logo


The Markus Lupfer logo looks very heavy as the letters of the sans serif type are very bold. The weight is only reinforced by the fact that the color of the wordmark is black.
The other recognizable part of the brand identity is the lip symbol, which is sometimes used as a standalone logo. The mouth is half-open, the lips are rather plump.