The Scottish single malt whiskey brand, Macallan, was founded in 1824 by Alexander Reid, both a barley farmer and schoolteachers. Mac SL is known to be the James Bond’s favorite whiskey and is one of the most luxurious brands in the beverage market segment.
Meaning and history
Macallan is not just “another” whisky, it is a real benchmark for drinks in its category, which has become an unspoken attribute of luxury and style. The famous Scottish brand regularly confirms its status as the most expensive whisky in the world, and Macallan’s special pride is its whisky of high aging.
The history of Macallan begins in 1700 when the Maghellan estate appeared on the lands of the Scottish county Speyside (“magh” is translated from Gaelic as “a plot of fertile land”, and “Ellan” is a truncated form of the name “St. Fillan”, because there used to be a church of St. Fillan). In 1824, Alexander Reid bought the estate and established The Macallan Distillery there.
From the very beginning, the distillery has strived to produce the highest quality whisky, using only the finest ingredients and traditional methods. For example, one of the key moments in the history of the house was the decision to use oak casks soaked in sherry to age their whisky. This gave the drink the unique aromas and flavors that have become Macallan’s trademark.
Over the decades, Macallan has continued to evolve and improve. Today, Macallan continues to attract the attention and admiration of whisky lovers from around the world. The brand is known for its constant pursuit of excellence and innovation. The distillery tirelessly experiments with different types of oak casks and aging to create new and amazing variants of its whisky.
Today
The Macallan logo is a black and gold wordmark on a white background with an emblem of Easter Elchies House, part of The Macallan estate, executed in elegant gold.
The name Macallan is likely a combination of two Gaelic words: “Magh”, which means fertile ground, and “Ellan”, a reference to Irish monk, who brought Christianity to Scotland.
The Macallan brand philosophy is what they call The Six Pillars, it’s shown on every label and includes:
Spiritual Home; Easter Elchies House, built in 1700, lies at the heart of The Macallan estate
Curiously Small Stills; contribute to the distinctively rich, fruity spirit of The Macallan.
Finest Cut – the scissor emblem.
Exceptional Oak Casks – the barrel; The Macallan spends more on sourcing, building, seasoning and caring for its casks than any other single malt whisky.
The peacock emblem means Natural Color; the rich range of colours in The Macallan whiskies is drawn only from the wood of our exceptional oak casks.
The Macallan itself – the drop; the peerless spirit – one of the world’s greatest whiskies.