Maaji Logo

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Maaji Logo
Maaji is a Colombian brand specializing in swimwear, activewear, and resort wear. The designers describe their products in the following way: “whimsical world full of eclecticism and attitude.”

Meaning and history

Maaji Logo


Come to think of it, the Maaji logo looks slightly more elaborate than most other fashion logos.
To begin with, it has color. The light aqua shade is inspired by the color of the ocean, which is perfect for a swimwear brand. Also, the letters are given in a handwritten script, which makes it more difficult to reproduce than a sans serif type, for instance.
In addition to a scripted wordmark, there is also a symbol. It features a stylized “M” with two loops on its upper ends. The letter is placed inside a circle with a gap on the top.