DIM Paris Logo

DIM logoDIM Paris Logo PNG

DIM Paris is a French fashion brand renowned for its classic designs with a modern twist. It was established in 1953, evolving from a focus on hosiery to a broader range of fashion items, including lingerie, socks, and various clothing and accessory lines for both men and women. The brand has a rich history of innovation and adaptation to changing fashion trends, like embracing the rise of the miniskirt in the 1960s and expanding into lingerie and men’s underwear. Known for its quality materials and craftsmanship, DIM Paris has made a significant impact in the fashion world, particularly in the lingerie and hosiery sectors. Its products are characterized by a blend of traditional styles with contemporary details, making them timeless yet modern. The brand has gone through several ownership changes over the years, including being part of the Sara Lee Corporation and Sun Capital Partners, and continues to influence the fashion industry with its unique and elegant designs.

Meaning and history

DIM Paris, a notable French fashion brand, began its journey in the 1950s, initially focusing on hosiery. The brand capitalized on the fashion revolution of the 60s, especially the popularity of the miniskirt, by innovating its product line to include tights. This shift significantly boosted its market presence. In the 70s, DIM expanded into lingerie and men’s underwear, marking its diversification in the fashion industry. The brand was known for its creative advertising strategies and collaborations with renowned photographers and filmmakers, contributing to its iconic status in fashion advertising.

Throughout the years, DIM underwent several ownership changes, including being part of large corporations like the Sara Lee Corporation and Sun Capital Partners. Each change brought new dimensions to the brand, with expansions into different clothing and accessory lines for both men and women. Notably, DIM has consistently prioritized quality materials and craftsmanship, ensuring its products are both stylish and durable. DIM Paris stands as a symbol of elegance and innovation in the fashion world, particularly in lingerie and hosiery, blending traditional styles with contemporary trends.

What is DIM Paris?
DIM Paris is a distinguished French fashion brand, renowned for its innovative approach to lingerie and hosiery. Originating in the mid-20th century, it has evolved to encompass a diverse range of fashion items, including undergarments for both men and women, maintaining a blend of classic style and modern flair. Its historical significance in the fashion industry is marked by pioneering adaptations to changing fashion trends and a commitment to quality and elegance.


DIM logo

The logo of DIM Paris features the word “DIM” in bold, horizontal alignment, asserting its presence with confidence. To its side, “PARIS” runs vertically, adding an element of height and distinction that echoes the city’s towering reputation in fashion. The juxtaposition of orientations captures attention, symbolizing a brand that’s both solidly established and elegantly aspirational.

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