Lucid Motors Logo PNG
Lucid Motors is the name of the Chinese-American company, which was founded in 2007 and is engaged in the production of electric cars. Today the young and innovative brand is considered to be Tesla’s strongest competitor, adopting the latest technologies and futuristic design in its vehicles.
Meaning and history
The company Atieva was established in 2007 in Palo Alto, California. The headquarters of the brand was located quite close to Tesla, which was already known across the globe as the number one electric car manufacturer. This is how the competition began.
The founder of Lucid Motors is former Tesla engineer Peter Rawlinson, who helped create the famous Tesla Model S. The company originally planned to produce batteries, but eventually shifted its focus to the production of electric cars.
The name was changed to Lucid Motors in 2016, this is when the team of the company was also refreshed and today are about 300 employees working for the brand. Among the investors of Lucid Motors are such loud names as American Venrock Corp and Japanese Sumimoto Mitsui Banking Corporation.
Right after the rebranding, in December 2017, nine years after the company was founded, Lucid Motors held a presentation of its first car, the premium electric sedan Air. The model is positioned as the most comfortable of all existing electric cars in the world, as well as the fastest one, thanks to its 1000 horsepower motor. During the tests, the car was able to accelerate to 350 km/h.
The Lucid Motors Air came out on the market in 2020 and already has more than 10 thousand bookings from all over the globe.
2007 – 2016
During the first years after its establishment, the car marque was named Atieva, this original logo was fully based on the initial naming. The logo was composed of a stylized simple emblem in bright red and a bold black logotype in the lowercase. The emblem was formed by three elements, making up a square abstract flower with four petals, having their angles rounded. As for the inscription, it was executed in a custom futuristic sans-serif, with the letters slightly repeating the shape of the petals in the emblem.
2016 – Today
With the rebranding, the logo of the company was completely redrawn. The Lucid brand is about tomorrow, about style and progress, and the new logo reflects all these values perfectly. The badge of the electric cars marque features a minimalist uppercase logotype in a custom sans-serif typeface with the black letters horizontally stretched, their contours clean and their mood energetic. It looks extremely trendy and elegant, evoking a sense of excellence and strength.
Font and color
The uppercase Lucid logotype is executed in a custom sans-serif typeface, which was designed exclusively for the brand. The capital letters of the wordmark are slightly extended horizontally and have the medium-weight bars a bit elongated. The inscription is well-balanced and has its smooth contours clean and elegant.
As for the color palette, the Lucid visual identity is always drawn in monochrome — it can whether be black on white, or white on black (on the company’s website) or feature a classic silver when placed on the cars of the brand. This is a timeless solution, which will always look chic and never lose its actuality.
