Lotus Logo

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Lotus Logo
Lotus is a luxury brand from the UK, which is famous for designing and manufacturing of sport- and race- cars. The company was established in 1952 and today is highly-recognizable across the world with manufacturing facilities in North America, Asia, and Great Britain.

Meaning and history

Lotus Logo history

Lotus is one of the most famous manufacturers of high-performance sports cars in the world. The company is known for its innovative design and quality of its vehicles. The brand’s visual identity is a bright and outstanding reflection of the Lotus values and philosophy.
The Lotus logo is composed of an emblem with a wordmark in its center.
The emblem features a bright yellow circle with a black triangle inside. The triangle has rounded angles and a slightly arched base, which resembles a smile line.
The wordmark is placed in a triangle and beyond the ACBC monogram, which is the Lotus signature and stands for Anthony Colin Bruce Chapman, the brand’s founder.
Lotus Logo
The typeface of the monogram features thin clear lines, which form a steering-wheel shape. The Lotus wordmark is executed in a simple sans-serif font, which is perfectly balanced and refined.
The black and yellow color palette of the Lotus logo is a symbol of youth and energy, constant progress and positive thinking. The black triangle is a celebration of the company’s stability, authority, and power.