Loewe Logo

Loewe logoLoewe Logo PNG

The Spanish fashion brand Loewe is known for its leather goods, clothing, and perfumes, as well as accessories. It is based in Madrid, Spain. It is the oldest luxury fashion brand owned by LVMH.

Meaning and history

Loewe Logo history

The history of the brand can be traced to 1846.

1846 — 2014

Loewe Logo 1846

If you compare the old Loewe logo with its 2012 reincarnation, you will notice several similar details. The letters still have that traditional touch – the serifs, the classic proportions, and the varying thicknesses of the glyphs. This, of course, doesn’t mean the two versions are identical.
In the old logo, the type is a true vintage one. It emphasizes the brand’s heritage. Due to the fact that the name of the brand is given in large glyphs, you can clearly see every detail of the wordmark, from the classic serifs to the intricate middle part of the “W,” which would have been almost unimaginable in a typical modern logo with its minimalism.
Below the name of the brand, there is the lettering “Madrid 1846” (the year, when the brand was founded). This part supports the “heritage” theme.
We should also add that, in addition to the wordmark described above, the company used a sort of stamp placed on Loewe’s products, which featured four intertwined “L’s.” It was created by Vicente Vela somewhere in the 70s-80s, when the brand was successful in establishing its presence in various places in the world, including Tokyo, Hong Kong, and London.

2014 — present

Loewe logo

The updated version preserves the “heritage” theme by using a serif typeface with a conspicuous variation in the thicknesses of the glyphs. And yet, the wordmark doesn’t look dated. That’s because each glyph has a subtle artistic touch that would have been impossible several decades ago. For instance, the “O” has its symmetry axis tilted to the left. Also, the place, where the two halves meet, isn’t smooth, like in traditional typefaces.
The signature lower strokes in the “L” and “E’s” look identical and create a visual rhythm. They are nothing like the old-fashioned traditional serifs.
In addition to the wordmark, the company also has a new version of its “stamp” pattern. It looks exquisite and refined and consists of four highly stylized, swirly “L’s.”
The 2014 Loewe logo was created in collaboration with Michael Amzalag and Mathias Augustyniak, the art and design duo of the Parisian agency M/M (Paris). It is also mentioned that the inspiration for the logo came from Berthold Wolpe, a German-born British typographer.

Font

While the font is unmistakably modern, it definitely draws inspiration from the brand’s rich heritage. In other words, Loewe is trying to preserve its heritage and appeal to its loyal customers, while also being in line with current design trends and trying to reach a younger audience.

Colors

The color of the packaging was changed to the new smoky white Humo color. The Loewe logo is still black with a white background – a common choice for a fashion brand, which allows perfect flexibility and adaptability to various visual contexts.