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L&M is a cigarette label established in 1873 in the USA by Liggett Group. Today the brand is a part of Altria, the biggest American tobacco corporation, and the cigarettes under its tag are distributed all over the globe.
Meaning and history
The L&M cigarettes logo hasn’t changed much since it was first designed. The strict and modes wordmark is enclosed in a circle and the brand’s heraldic symbol is placed on its left.
The L&M lettering in capitals is executed in a classic serif typeface with bold straight lines. The “&” symbol is smaller than the letters and placed in the upper part of the free space between “L” and “M”. It adds delicacy and elegance to the inscription.
The framing of the circle emblem is split into two parts — the thick right half is colored silver, while the thinner left uses orange or blue, depending on the type of the cigarettes.
The L&M icon is composed of two rampant lions holding a shield with the brand’s monogram. There is an ornate crown above the shield and a curved ribbon under the lions.
The background of the monogram also varies from pack to pack — it can be colored light blue on the light L&M cigarettes and orange — on the classic strong.
