Liveeds is the name of a messaging and dating application, which was created at the beginning of the 2020s, as an alternative to numerous “older” applications in the segment. The app offers an opportunity to run a video chat with random people from all over the world.
Meaning and history
Liveeds is not a free app, here you have to pay for the opportunity to talk to people, and this is what many users are looking for, as for them it’s a guarantee of more high-quality contacts and the possibility to get more interesting connections. In terms of visual identity, the application also differs from its competitors.
2013 – 2019
The Liveeds Logo, designed in 2013, is executed in a bright and energetic color palette, comprised of intense yellow, white, and black. The main hero here is the logotype, written in a custom bold cursive typeface, using yellow color for the body of the smooth and elegant letters, and white — for their outline.
As for the graphical part of the logo, it is pretty delicate. The geometric emblem is composed of two triangles, placed horizontally and pointing to the right, as the forward button. The left, darker, triangle slightly overlaps the right white one.
2019 – 2022
The redesign of 2019 has introduced a brighter and more geometric version of the Liveeds visual identity. The wordmark in an acid shade of green with a thin blue outline was rewritten in a slanted geometric sans-serif typeface and accompanied by a small emblem on the left, which depicted a circular wed cam, resembling a classy medal, drawn in red and blue.
2022 – Today
In 2022 the Liveeds logo was redrawn again, and this time the emblem was completely removed from the concept. The new badge only features a solid red lettering, written in the title case of a smooth and heavy designer typeface, across a plain white background. The simplicity of the idea in the Liveeds badge is fully compensated by the weights of the characters and the brightness of the color.