Liqui Moly Logo

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Liqui Moly Logo
Since 1957, when Liqui Moly GmbH was founded, its logo has gone through at least three major updates.

Meaning and history

1957

The original Liqui Moly logo showcased only the initials of the company’s name, the “L” and “M.” The style of both the characters was similar: the letters were very heavy and belonged to a sans serif typeface. Also, they had average proportions. You could hardly notice anything unusual about them at all, apart maybe from the “cut” top angles on the “M” (which is not a very rare detail, to tell the truth).

1976

The second version was more distinctive. Also, this time, it was easier to identify the company to which the logo belonged as there was the lettering “Liqui Moly,” in addition to the abbreviation “LM,” which was borrowed from the previous logo and remained unchanged. The full name of the company was given in red. The type was a simple sans. It was by far lighter than that used for the characters above.
Liqui Moly Logo


The words “Liqui Moly” were separated from the letters “LM” by a thin horizontal bar in blue. Around the logo, there was a thin border forming a rectangle with rounded corners.

1992

The design went through a complete overhaul. The abbreviation was gone. The words “Liqui Moly” were now given in two lines and were white. They were placed inside a rectangle with rounded corners. The rectangle was broken down into two identical parts. The word “Liqui” was housed inside the blue half, while the word “Moly” was housed inside the red half. Around the rectangle, there was a border in white, red, and blue.

2002

The current Liqui Moly logo is basically a simplified version of the 1992 logo. The borders have been removed leaving only the red and blue rectangle housing the name of the company.