APC Logo

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APC Logo
The APC logo looks eye-catching and distinctive due to the original typeface used for the lettering “APC.”

Meaning and history

APC was established in 1981. For years, it was known as American Power Conversion Corporation. The name APC by Schneider Electric was adopted following the acquisition by Schneider Electric in 2007.

Emblem

APC Emblem


You can break the logo into two parts separated from each other by a long horizontal bar. Above the bar, there is the lettering “APC” in red. While the “C” is more or less regular, the “A” and “P” look unusual. The “A” looks like a triangle with its top corner cut and its lower side unfinished. The unfinished line leaves a dynamic impression – it looks as if the artist is drawing the letter right now.
The “P” also has this unfinished effect to it due to the gap in its upper part. The top end of the letter is diagonal, which makes the design look even more unusual without losing its legibility.
While the upper part of the logo is perfectly legible even at smaller sizes, the same is not true for the lower part.
On a more positive note, the way the lettering “By Schneider Electric” is written reinforces the dynamic feel. It looks like there is a change in speed or power with each of the words. The word “by” looks very powerful and fast due to the vivid color. The lettering “Schneider” looks weaker and slower because, in spite of the same thickness, it features a softer color, gray. “Electric” is even weaker and slower because it is not as bold as its predecessor while featuring the same soft color.
APC Logo
This dynamic is even more perceptible if you take into consideration the heavy, bold, and bright lettering “APC” above.

Colors

The bright, active shade of red is complimented with a gentle touch of green used for the word “by.” The designers decided to color all the other elements gray to make the APC by Schneider Electric logo more serious and refined.