The history of the L’Autre Chose brand started in 1959 in the heart of the Marche region, in eastern Italy. The company specializes primarily in shoes but also offers clothing, bags, and accessories.
Meaning and history
The L’Autre Chose logo features an elegant type with pronounced serifs. The stylish letters are somewhat similar to the Lanvin logo, although of course, they are far from being the same. The serifs in the L’Autre Chose wordmark are somewhat longer than in a typical serif type. Also, the glyphs are rather wide.
The space between the letters is minimal. On the one hand, it damages legibility, while on the other, it helps to make the design more distinctive.
Colors
The soft, pastel shade of pink adds an elegant and feminine touch.