Konami Logo

Konami logoKonami Logo PNG

One of Japan’s best-known entertainment and gambling conglomerates, Konami has had not less than seven logos over its more than 50-year history. Konami hasn’t been afraid to reinvent its brand identity from scratch and introduce dramatically different shapes and palettes.

Meaning and history

Konami Logo history

1981

Konami Logo 1981

The history of the brand started on March 21, 1969. Yet, the official website states that the official Konami logo was introduced only in 1981. Some sources show older logos, which look pretty much the same as the

1981 version but have minor differences.

The old wordmark showcased the name of the brand in a simple and bold sans. Only the initial was capitalized. What made the design unique was the pair of the letters “K” and “J,” which formed a single glyph. The main version was blue on the white background, but you could also come across other colors.
The Konami logo resembled that of Panasonic both due to the palette and font.

1986

Konami Logo 1986

The era of the so-called bacon strips logo started, which lasted almost two decades.
The emblem was dominated by a pair of identical curvy shapes (orange and red or yellow and orange) placed one above the other.
The name of the brand below was set in an italicized version of the Univers Black font. It was grey and far smaller than the symbol.

1998

Konami Logo 1998

While the designers stuck to the Univers Black font, they now used its regular version (without the italics). The letters were black, which made them more prominent.

2003

Konami Logo 2003

The new version showcased the brand’s name in white inside a red shape.
The name was set in the Optima Pro Bold font. It looked perfectly legible yet memorable due to the unusual elegant serifs. The red shape could be described as a horizontally-oriented rectangle with its lower right angle replaced by a curve.

2013

Konami logo
The red shape was removed from the background. Due to it, the typeface now shines with each of its elegant details, from tiny sharp serifs to the strokes of varying thickness.

Font

The customized bold type of the 1981 logo was replaced by the Univers Black Italic font five years later. Ten more years later, the letters were straightened. The Optima Pro Bold font introduced in the logo in 2003 has been used ever since.

Colors

The oldest known wordmark is of a cool blue shade. Since 1986, though, the Konami logo has featured warm tints. We can’t say that the brand has been that consistent in its palette.