Kerry Express is the name of one of the most well-known and reliable delivery service providers in the Asian region. The company was established in 2006, and by today it operates in Thailand, Hong Kong, Taiwan, Vietnam, Cambodia, and Malaysia, delivering more than a million packages daily.
Meaning and history
Kerry Express is one of the largest delivery service providers in its region. The company works with all types of clients: individual buyers, companies, and e-commerce. All parcels can be tracked online, and you feel fully protected while using the services of the group.
Today the company had more than 10.000 employees, which work on making the daily delivery of more than a million parcels easy and secure. The company was founded in Thailand, but now Kerry Express offices are also located in Vietnam, Taiwan, Malaysia, and of course Hong Kong, where the company is headquartered.
What is Kerry Express?
Kerry Express is an Asian delivery service provider, which was created by Kerry Logistics Group in 2006. The company was established in Thailand, but today operates in several countries of the region, with its headquarters in Hong Kong.
As for the visual identity, the company sticks to the original version of the logo, designed in 2006. But needless to say, it still looks super modern and confident today.
2006 – Today
The Kerry Express logo, created in 2006, is executed in a delightful orange color palette, which can be accompanied whether by white or calm-gray color, depending on the needs of the company. The primary logo boasts a bold and smooth orange “Kerry” inscription in all capitals, set above the thinner and smaller “Express” in the same typeface, but light gray color.
Both parts of the logotype are executed in a custom sans-serif typeface with cool futuristic shapes of the letters, rounded ends of the lines, and softened angles. The font, which is pretty close to the one used for Kerry Express logotype, is probably Consilio Bold, but with contours of come letters modified.
Kerry Express Icon
As for the mobile app icon of the service, it has a color palette alternation here. The gray is gone, and the corporate orange is being accompanied by white. The two levels of the logotype are set in the same size and style as on the primary logo, but in white letters, and placed on a solid orange square with rounded angles. The combination of orange and white evokes a sense of energy and passion, reflecting the mood and values of the company just perfectly.