Jessica Logo PNG
Jessica is an American cosmetic brand, that specializes in the production of nail care products and accessories for manicures and pedicures. The brand was established in the middle of the 1970s by Jessica Vartoughian, and today is used by professionals across the globe.
Meaning and history
Jessica is truly a legendary nail care brand, and which is why. Jessica launched her first line of nail treatment products in 1978. Today, the products can be found in salons in 60 countries worldwide. The founder of the brand, Jessica Vartoughian, created the world’s first salon dedicated to the care of natural nails and identified four types of nails – normal, damaged, brittle and dry. She was the first to show that nails also have types and that the treatment has to be personalized.
Today the manicure salons all over the globe successfully use the technology of the Jessica brand, and their products, which are being evolved and improved Year by year. Jessica products allow any woman to forget about problematic nails.
Jessica was also one of the first brands in gel technologies, and this is why its range of products in that category is truly huge and colorful. Apart from treatments and gel polishes, the brand offers manicure tools, creams, and nail polishes with a very vivid and stylish palette.
What is Jessica?
Jessica is a well-known American brand that specializes in the production of products designed for the professional care of nails. The brand was established in the USA in the 1970s, by Jessica Vartoughian, who was later nicknamed “The First Lady of the Nail Industry”.
As for the visual identity, Jessica uses bold elements with elegant contours and a timeless black-and-white color palette. The logo of the brand looks sleek and expensive, showing the products of Jessica as ones of high quality.
The 1970s – Today
The Jessica logo seems to have been inspired by the emblems of such fashion houses like Chanel, Gucci, Escada. At least, it has been created using the same approach – it features the initial letter of the brand’s name paired with its mirror reflection.
Below, there is the word “Jessica.” The designers have chosen a classic serif type providing excellent legibility. The double “J” emblem can be used as a standalone logo or paired with the name of the brand.