Labello Logo

Labello Logo
The Labello brand is known for the variety of lip care products is offers. The products are made by Beiersdorf AG in Germany and Austria.

Meaning and history

At first glance, the Labello logo is just another example of a purely typographic logo. You will not find any other elements than the name of the brand. The type is a friendly and contemporary one. While there is some artistic independence in the way the glyphs have been drawn (especially the “l”), the overall look seems pretty generic.
Logo Labello


And yet, the proportions of the glyphs, their width, and shape echo the shape and proportions of the brand’s core products, lip balms and crayons.