Playmobil Logo

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Playmobil logo

Playmobil is a German toy-manufacturing company, which specializes in the pro-duction of building kits and playsets. The brand was established in 1974 and today manufactures not only toys for kids but also collectibles.

Meaning and history

Playmobil Logo history

The Playmobil visual identity looks friendly and evokes a sense of safety and pro-fessionalism. The logo, composed of a wordmark with a delicate emblem above it, is instantly recognizable by kids and adults all over the world.

The Playmobil nameplate in all the lowercase lettering is executed in an extra-bold rounded sans-serif typeface, with open shapes of “P”, “A” and “B”, and the letter edges slightly flattened.

Another unique thing in the Playmobil nameplate is the letter “I”, which has its dot horizontally cut and stretched to the left.

The Playmobil emblem is composed of a half-circle with a curved line on its top and two eyes and a smile. It looks friendly and kind, evoking a sense of trust and loyalty.

Playmobil logo

The two shades of the blue color palette of the Playmobil logo shows the company as professional and qualified. The combination of light colors evokes a sense of loyalty and trustworthiness, and the smiling face makes kids smile back and stay happy while playing with the brand’s toys.