San Bernardino, California is represented by the baseball team the Inland Empire 66ers, Cal League. The team’s history dates back to 1987 but they became the 66ers in 2003. The name comes from Route 66 that runs not far from the stadium where the team play. Every year it becomes the venue for the Route 66 Rendezvous when thousands of old cars cruise through the Inland Empire.
The 2014 upgrade of the 66ers logo led to a totally new mark. The team’s name is in the foreground. The “66ers” is placed against an orange background. The first “6” is winged. A cartoon mechanic dressed in baby blue is swinging his wrench as if it were a baseball bat.
The color scheme was inspired by the colors of muscle cars ‒ orange and powder blue.
The 66ers have managed to create a meaningful and family friendly logo.