When the club was founded in 2013, it became the 23rd franchise in the ECHL and the third ice hockey team based in the state of Indiana. For the first time they dropped their puck in Indianapolis where they are based in 2014.
Meaning and history
The name “Fuel” was viewed as symbolic ‒ the team with such a name was to reignite the spirit of professional hockey in the city. There was some reference to the city’s racing heritage as hockey is no less speed and excitement.
The Indy Fuel have had only one primary logo so far. Though the team’s logo was designed by a professional agency, there are people who criticize it for its amateur look.
2014 – 2024
It features a black hockey puck with the team’s name and three stars emblazoned on it. The word “Indy” is upwardly and it is in white color. The blocky font for the word “Fuel” is much larger so the word stands out and looks as if it is in the foreground. It is red with a yellow outline. The letter “F” is stylized and may be perceived as a tongue of flame.
The three stars below presumably refer to the three hockey franchises based in Indiana. The larger white star placed between the two yellow stars represents the Indy Fuel’s place as the third hockey team in the state.