Imperial Oil Logo

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Imperial Oil Logo
Imperial Oil is one of the vastest and oldest Canadian petroleum companies, which was founded in 1880. The brand is an alliance of the Exxon Mobile Group since the end of the 19th century.

Meaning and history

Being one of the world’s largest gas and oil companies, Imperial Oil has a very recognizable visual identity. The Imperial Oil logo, which was redesigned in 2014, is composed of a wordmark and a famous brand’s emblem on its top right corner.
The blue color palette of the Imperial Oil logo evokes a sense of professionalism and authority, reflecting the company’s quality approach and reliability. Being composed of three different tones of blue in a white background, the Imperial Oil logo looks fresh and eye-catching.
Logo Imperial Oil


The wordmark is composed of only “Imperial” lettering, which is executed in a modern rounded typeface. The prior version of the logo had stencil styled letters “E” and “A”, which was removed in the current one. The wordmark looks neat and balanced now.
The Imperial Oil Emblem is composed of three stars in three different tones of blue, which symbolize the company’s growth and forward motion. The stars’ placement resembles of the globe, which is a reflection of the worldwide recognizable and respected brand.
The Imperial Oil logo is a good example of a simple and clear visual identity, which uses a bright and calming color in order to create a feeling of a strong brand with high expertise and loyalty.