Total Logo

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Total Logo
Total is a petroleum company, established in 1924 in France, one of the world’s leaders in the industry, and a part of the “Supermajor” list of energy corporations.

Meaning and history

Total Logo history


Being a multinational corporation, Total features a globally-centered visual identity, which is composed of a wordmark and an emblem on its left.
The Total wordmark is executed in a custom typeface with rounded lines and pointed angle of the first capital “T”. The bright red color of the nameplate makes it unique and eye-catching.
The Total emblem is a colorful graphical representation of the globe, composed of four ribbons featuring different colors, which symbolize all the directions of the brand and its wide geography.
Logo Total
The Total logo is recognizable and memorable, its multicolor palette makes it look friendly and powerful, showing the brand’s passion and confidence, making it stand out.
The rounded letters are perfectly spaced, making the logo look balanced, which is very important when using such intense colors. The Total visual identity is not overloaded, it is harmonized and looks very modern.