Iberdrola Logo

Iberdrola logoIberdrola Logo PNG

Iberdrola is the second-largest producer of wind power by revenue and market capitalization. While the company was founded in 1992, its roots can be traced to the beginning of the previous century. It has gone through a long chain of mergers and acquisitions.

Meaning and history

 

Iberdrola Logo history

It could have been interesting to compare the current Iberdrola logo to the visual identities of the companies from which it originated, including Hidroeléctrica Ibérica, Saltos del Duero, Hidroeléctrica Española, Iberduero, Saltos del Sil, and Iberduero.

What is Iberdrola
Iberdrola is an electric utility company serving over 31 million customers. It is headquartered in Bilbao, Spain. The list of notable shareholders has included Qatar Investment Holding, Norges Bank, Kutxabank, and Bankia.

1991 – 2001

Iberdrola Logo 1991

The original logo of Iberdrola showcased a rather abstract emblem in red and white with the name of the brand in black positioned below.
2001 was a turning point for Iberdrola – the company committed to wind power. To reflect this innovative route, the logo was redrawn from scratch – you can hardly find any similarities between this version and its predecessor, apart from the fact that there is the name of the company.

2001 – present

Iberdrola logo

On its corporate website, the company gives a detailed explanation of its logo and the reasons behind the update.
The updated Iberdrola logo features two equally important parts: an emblem and a wordmark.
The emblem combines a green leaf with two drops, one in blue, the other one in orange. The green leaf symbolizes the company’s pursuit of environmentally friendly and clean techniques and approaches. For those who still don’t believe this promise, the company explicitly states on its website that it “cares deeply about the future of the world”.
The second element, the blue drop, can be interpreted in multiple ways: wind power, natural gas, water power. Also, blue, being the color of the water, has a strong connotation with cleanness. So, for the company, it is another way to say that it doesn’t damage the environment.
The orange drop represents renewable solar energy. In a way, it also emphasizes that the company strives to perform its mission with respect to the environment. Also, orange is the color associated with energy and light (not only those that come from the sun). That makes it one of the obvious choices for an energy company.
Iberdrola, though, steers clear of the aggressive style that too much orange might have brought to its logo. Instead, the designers balanced orange with a green wordmark. The shade, which is slightly darker than that of the leaf, looks natural and soothing. It supports the “environmentally friendly” associations brought about by other elements.
Also, such is the shape of the glyphs that they remind green stems. These “natural” connotations don’t interfere with the fact that the type looks modern and highly legible. Looking at this wordmark, we can realize how such values as efficiency and innovation can be reflected in the visual brand identity.
On the whole, the design seems to be efficient. The result came at a cost – in 2020, the company spent $4,788 million on its brand, while in 2021, it spent $5,148 million. This data allowed Interbrand to rank Iberdrola No 6 on the list of the world’s most valuable utilities brand (Utilities 50) both in 2020 and 2021. Also, the company has been listed by Interbrand as one of the Top 10 Spanish companies (Top Best Brands) and a leading brand in the electricity sector.

Colors and font

Both the palette and the typeface of the Iberdrola logo work towards a common goal. They represent what the company wants to say about its approach: to choose the energy solutions that are “clean, environmentally friendly, efficient and innovative”.