Huggies Logo

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Huggies Logo
Huggies is one of the most popular diapers brands in the world. It was established in 1968 in the USA and is owned yet Kimberley-Clark. It’s interesting, that the brand was introduced to the public only ten years after it was created and tested.

Meaning and history

Huggies Logo history


During the history of the brand, its visual identity always switched between two main color schemes — red and blue. The last redesign of the Huggies logo made the red dominant again.
The Huggies wordmark is a bold custom typeface with thick rounded lines, where letters “GG” are jumping, making the logo playful and alive.
The lettering was made three-dimensional already in 2003 when the logo was composed of a white inscription on a blue background. Today’s Huggies nameplate is located on a white rectangle and switches its colors when placed on the package.
symbol Huggies
The Huggies uses a heart-shaped emblem for its packaging, with a thick white outline and white lettering it looks friendly and welcoming, evoking a sense of warmth and care.