Harman Kardon is one of the greatest brands in the world of stereo equipment. It was founded in 1953. The names of its founders, Sidney Harman and Bernard Kardon, gave the name to the brand. Today the company is owned by the Harman International, a subsidiary of Samsung Electronics.
Harman Kardon’s goal has always been to give its consumers the highest possible quality and the best design for a reasonable price. The brand is famous for its design. And the Harman Kardon logo is one of the most successful brand’s designs.
The logo is simple and stylish. The classic typeface of the all-lowercase wordmark makes the logo highly recognizable. The name is styled as “harman / kardon” and the slash is a very memorable and significant element of the logo. It is actually the only element except lettering.
The monochrome palette adds elegance and sophistication to the brand’s identity. It also symbolizes stability of the brand and its value of quality.
The Harman Kardon logo is a perfect example of timeless classic and style. Simplicity elevated the design and gives a sense of trust to the brand.