Hankook Logo

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Hankook Logo
While the Hankook logo has gone through a complete overhaul more than once during the company’s 80-year history, most of the versions have alluded to the company’s core product, the tires, in one form or another.

Meaning and history

The Hankook Tire & Technology group is headquartered in Seoul, South Korea. It is among the ten largest tire companies in the world.
Hankook Tire was founded in 1941 under the name of the Chosun Tire Company. In 1968, the name was changed to Hankook Tire Manufacturing, “Hankook” literally meaning “Korea.”

Current emblem

Hankook Logo


The centerpiece of the logo is the word “Hankook” in an italicized all-caps sans serif type. To the left, there is an orange symbol representing stylized tire tracks.
While the emblem and the wordmark can be used without any additions, the version with the “driving emotion” tagline is also popular. The tagline is given in light grey.

Old symbols

In some of the older logos, the double “o” was replaced by a pair of tires placed next to one another. Another distinctive feature was that the right vertical line of the “N” and the vertical line of the “K” overlapped, so the two characters formed a single glyph. This logo existed in several colors.
Also, you can come across a Hankook logo featuring zigzag tire tracks. In this logo, the wordmark can be given in two ways: either with a single “NK” glyph or with two separate characters, the “N” and “K.”