Grosvenor Casino Logo

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Grosvenor Casino Logo
Grosvenor Casino is a brutish chain of casinos, which today includes over 50 locations across the UK and Belgium. It was founded in 1970 and today is a very popular European gambling company, which also provides online-casino services.

Meaning and history

The Grosvenor Casinos logo is a reflection of the gambling industry and is composed of an emblem with is sometimes accompanied by the wordmark on its right.
The Grosvenor Casino emblem is an image of a casino chip with the company’s name written inside around the perimeter and a monogram placed in the middle.
The “Grosvenor Casinos” inscription in all capital letters featured a modern sans-serif typeface with elegant details, such as a slightly elongated tail of “R” and curved lines of “S”.
Logo Grosvenor Casino


The Grosvenor Casino signifier, which takes the central part of the emblem, is a stylish handwritten letter “G”, which features brave and confident lines.
When the wordmark is used alongside the emblem, it is written in the same typeface as the brand’s name on the casino chip and placed on two levels.
The color palette of the Grosvenor Casinos logo is dark green and white. Green is a symbol of wealth and money and is also known to be the main color of the poker tables. White adds a sense of trust and safety to the logo.