Great Wall Logo PNG
Great Wall is the largest Asian SUV-manufacturing corporation, which was founded in 1984 in China. In 2010 the brand released its first sedan car, and in 2017 — electric.
Meaning and history
Great Wall is a famous Chinese automaker, which was established in the middle of the 1970s and initially was engaged in the assembly of cars under license from other automakers. At first, it was only truck models. Gradually the company localized production and created its design department.
Today Great Wall Motors is China’s largest SUV and pickup truck manufacturer. The company currently produces two car brands: Haval and Great Wall. Great Wall is engaged in the production of vehicles in four segments: SUVs, SUVs, pickup trucks, and passenger cars. Great Wall Motors has four full-cycle production plants in China.
What is Great Wall?
Great Wall is the name of one of the biggest Chinese automaking corporations, which was established in the 1980s and today is known all over the globe for the large cars of high quality and affordable prices.
1984 – 1990
The very first logo of the Chinese corporation Great Wall featured an abstract minimalist badge in a black and white color palette. The logo boasted an interesting geometric interpretation of the Great Wall drawing enclosed into a horizontally oriented oval. The oval frame was a bit thicker on the sides. The main image of the badge was formed by two arched horizontal lines, drawn in parallel, and with the square element coming out on the upper arch.
1990 – Today
Great Wall, labeled after one of the Seven Wonders of the World, is at the top of the most successful Chinese automobile companies.
The Great Wall visual identity is a reflection of the brand’s heritage and strength and features a highly-recognizable emblem with a wordmark underneath it.
The Great Wall badge is composed of an oval frame and an abstract image of the Loulu tower, which is a famous part of the Great Chinese Wall. It is a symbol of power and growth.
The emblem is three-dimensional and dynamic, it looks sharp and modern due to the use of a silver-gray color, which is perfectly balanced by a scarlet-red of the Great Wall wordmark.
The Great Wall wordmark features two languages — The Chinese name of the brand is executed in bigger lettering and is placed on top of the English version.
The “Great Wall Motors” nameplate is written in a classic serif font, which is simple and strict. The traditional typeface harmonizes the hieroglyphic part of the wordmark and makes the logo complete.
The Great Wall logo is memorable and meaningful, its full of respect to the brand’s background and its stability.
Font and Color
The bold title case lettering from the primary badge of a Great Wall is set in a softened and heavy sans-serif typeface with traditional contours of the characters, evoking a nostalgic feeling, resembling old banners and posters. The closest fonts to the one, used in this insignia, are, probably, Segaon Soft Bold, Calibri Bold, or Solitas Condensed Medium, but with slight modifications.
As for the color palette of the Great Wall’s visual identity, it is based on a combination of red and silver, with the silver part executed in glossy gradients, which add lux and style to the whole badge. As for the shade of red, used in the logotype, it evokes a sense of passion, style, and power, elevating the mood of the badge and making it more memorable.
