Google Docs Logo

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Google Docs Logo

Google Docs is an online word-processing service, created by Google in 2006 in order to help its users create and share various documents. The service is very popular among those, who work in collaborations. Today Google Docs has two sub-products, Google Sheets and Google Slides, which allow users to create presentations and graphics.

Meaning and history

Google Docs Logo history

The predecessor of the now-famous word processor was a software, called Writely, launched in 2005z so the history of the Google Docs visual identity starts from there. Though the emblem we all know today has nothing in common with the first two versions.

2005 — 2006

The Writely logo was very friendly and slightly amateurish. The colorful three-dimensional pencil placed slightly diagonally was an underline for the wordmark in the lowercase letters. The pencil was executed in yellow, gray, and pink, while the nameplate featured a calm green color. The rounded sans-serif typeface made the whole logo look friendly and simple.

2006 — 2012

Logo Google Docs

Google Docs appeared in 2006 and its first logo was designed in the same year. The first logo stayed with the software for quite a long time — six years. Executed in the orange, black, and white color palette, it was composed of an emblem with a signature wordmark under it.

The wordmark comprised two parts — Multicolor “Google” lettering and the orange “Docs”. The words featured completely did descent styles and sizes of the letters.

As for the emblem, it was a picture of a calendar, placed above a page. The yellow pencil was also there. A very detailed reflection of the service’s purpose and essence.

2012 — 2014

The completely new style and concept for the Google Docs logo were introduced in 2012. Now it was made super minimalist and contemporary. The emblem featured a vertically placed rectangle, representing the document’s page, with its upper-right corner folded. The blue page featured four thick horizontal lines, standing for text. All the angles except for the folded one were rounded.

Logo1 Google Docs

The new blue and white color palette of the logo was a reflection of professionalism and reliability. White added a sense of loyalty and trustworthiness.

2014 — Today

The logo was redesigned in 2014. The style and concept remained untouched, as well as the color palette, which was only slightly refined. The main changes were made to the shape of the icon. The angles of the rectangle were more rounded than before and the folded corner was now also rounded.

As for the white text stripes, they are now thinner and narrower, and placed not in the middle of the page, but on its bottom part.