Giving Tuesday Logo

Giving Tuesday LogoGiving Tuesday Logo PNG

Giving Tuesday is a global movement, which today is present in more than 60 countries across the world. Created in 2012 by New York City’s Belfer Cultural Center for Innovation and Social Impact in partnership with the United Nations Foundation, it aims to be a day dedicated to solidarity.

Meaning and history

The Giving Tuesday movement operates on a process of collaboration between non-profit organizations, civic entities, businesses, and corporations, as well as communities, in order to amplify small acts of solidarity.

The annual event was born in 2012 and became very successful in no time. More than one hundred countries have reportedly already joined the solidarity activities of this movement. On Twitter, the number of followers has exceeded 66,000.

Whether through an organization or as part of any community, everyone can participate. Donating, raising money, volunteering, or even publicizing the movement and encouraging those who have joined to tell their stories. To assist in the process, the initiative’s organization has created a directory to find organizations, charities, and local events to which you can choose to contribute.

Giving Tuesday raises quite an impressive amount of money for different organizations. Thus, according to the EFA publication, in Spain in 2017, more than 600,000 euros were raised for more than 300 social projects. In Switzerland, donations exceeded one hundred million Swiss francs.

What is Giving Tuesday?
Giving Tuesday is a global charity event. Created in 2012 by the United Nations Foundation and 92StreetY, Giving Tuesday challenges people around the world to come together to support a non-profit organization of their choice. And the date chosen is not by chance: with no fixed day, it always takes place on the Tuesday after two of the biggest consumer moments of the year, Black Friday and Cyber Monday.

In terms of visual identity, Giving Tuesday is clean and distinctive, with the color palette and the graphical symbol in the badge perfectly reflecting the purpose and the essence of the event. Simple shapes and confident lines of the lettering stand for stability and a professional approach.

2012 – Today

Giving Tuesday Logo

The Giving Tuesday logo hasn’t been changed since the creation of the event in 2012, and it’s for a reason, as the blue, red, and white logo of the organization, looks very actual, bright, and, at the same time, simple and professional. The badge depicts uppercase lettering in blue, with the “Giving” part slightly bolder than the “Tuesday” one. The “V” is replaced by a red stylized heart with a striped pattern, adding interesting geometry to the composition, and putting an emphasis on the charity focus of the organization.

Font and color

Giving Tuesday Emblem

The distinctive uppercase lettering from the Giving Tuesday primary logo is set in a traditional sans-serif typeface with full-shaped characters. The closest fonts to the one, used in this insignia, are, probably, Freud Semi Bold, Museo Sans 500, or Clown Regular, with some minor modifications.

As for the color palette of the Giving Tuesday visual identity, it is based on the elegant and timeless tricolor, composed of blue, red, and white. This scheme stands for confidence, passion, and transparency, brilliantly reflecting the purpose of the organization and its main targets.

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