Geox Logo

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Geox Logo
The logo of Geox, an Italian brand of shoe and clothing, discovers its secrets when you take a closer look at it at larger sizes.

Meaning and history

Geox Logo history

1995

The history of the brand started in 1995. The company’s founder, Mario Polegato, decided to make up the name out of the Greek word “geo” (meaning “earth”) and the letter “x”, which, in his view, was to symbolize technology.
The original Geox logo had a pretty playful style. Despite its serious black-and-white color scheme, it featured letters with distorted shapes and proportions. Looking at the old logo, we can hardly perceive what the brand specializes in or what its core values are. However, the design was pretty distinctive and created a relaxed mood.

2003

The updated logo had a completely different style. It was more serious, at first glance. Yet, if you took a closer look, you could feel there was also a smart and relaxed touch and something techy. Certainly, the type was distinctive. This distinctiveness resulted from smaller details, such as the difference in the width of the glyphs, which was hardly perceptible at larger sizes.

Current emblem

Logo Geox
The lettering “Respira” has been added to the main Geox logo. It emphasizes that the brand uses waterproof/breathable fabrics. The word “Respira” is connected with the Latin “respirationem” meaning “breathing, respiration.”