Genesis Logo PNG
Since the introduction of the Genesis logo, it has always been meant to separate the range from the rest of Hyundai’s lineup.
Meaning and history
Genesis is a car brand created in South Korea in 2015 and owned by Hyundai Motor. In fact, the history of the brand began back in 2007, when Hyundai presented its new concept called Genesis. The car went on sale already in 2008 and was focused exclusively on the Asian market, yet later the plan was changed. In 2013, the second generation of the sedan appeared, and two years later Genesis became a separate brand.
Since the sub-brand was developed targeting the international market, the name of the Genesis brand was chosen to be understandable to everyone and everywhere. Genesis means “origin” or “emergence”, and the company’s slogan is “The Evolution of Luxury”.
Today, the company Genesis produces cars of the “premium” class and their lineup includes both sedans and SUVs, as well as station wagons and electric cars. А, starting in 2025, the South Korean brand plans to develop only electric models.
The popularity of the brand is confirmed by figures. So, in August 2023, representatives of the brand officially announced that the total volume of car sales exceeded the mark of one million units, which is quite impressive for such a young brand.
What is Genesis?
Genesis is the name of a luxury subsidiary of Hyundai, which was founded in 2015 and today operates all over the globe, distributing its high-end cars, which are produced not only in Asia but also in Europe and the USA.
2008 – 2015
The original Genesis logo, designed in 2008, was composed of a geometric crest in dark blue and gray shades, with the thin white outline inside the perimeter, and bold white lettering in the uppercase. The crest was placed between two short and thick wings with smooth softened lines and sharp angles. It was a balanced and stable badge, which brilliantly represented the essence of the brand and its purpose.
2015 – 2020
The redesign of 2015 refined the contours of the winged badge, keeping the elements in their color palette and style. The wings on the Genesis logo became thinner and longer, making the whole look of the logo more modern and progressive. The white outline of the crest was gone, and more gloss was added to the surface of the central element.
2020 – Today
The Hyundai Genesis was unveiled in 2008. The badging of the earliest models from the Genesis range had a very clear link with the parent brand. You could see Hyundai’s circular “H” badge installed on them. We should point out, though, that this approach was used only for the vehicles sold in the US, while in other countries the winged badge was used.
Symbol
Later, the company opted for a different strategy. The customers who bought a Genesis car in the US had a choice. They could either have the regular Hyundai’s “H” installed on their cars or opt for the logo featuring the word “Genesis.” Due to this, the company had a chance to get proper feedback from the customers.
What did they find out as a result? According to Dave Zuchowski, a former Hyundai U.S. CEO, about 80 percent of the people who bought a Genesis car opted for the winged logo. In other words, they wanted not just to know that they have a car with upscale trimmings, comfort, and power, but to have a car with a distinctive upscale badge.
Emblem since 2015
In 2015, the company announced that it was splitting off the Genesis brand as an independent global luxury division. Taking into consideration the information mentioned above, it’s only natural that starting from around 2015, the models came wearing the winged badge on the hood, the steering wheel, and throughout the interior. However, Hyundai’s “H” emblem could still be seen on the car’s rear-end.
As Mike O’Brien, the company’s vice president explained, they wanted the customers to know that these cars were part of Hyundai lineup, to begin with. From the other hand, he said that customers purchasing premium cars were looking for a premium experience, and the winged badge was a visual mark of this promise. The logo helped to explain to the customers that the Genesis range was created using a different approach than Hyundai’s more mainstream offerings, added O’Brien.
Font
The typeface featured on the Genesis logo has an edge. Literally. While you’ll hardly find traditional serifs, many letters have distinctive sharp edges, which mirror the sharp angles seen on the emblem above.
Colors
Muted and unobtrusive, the palette looks classy and stylish. It’s dominated by various silvery shades with subtle bluish and blackish nuances.
Is Genesis a good car brand?
Genesis is the luxury subdivision of Hyundai, a famous South Korean automaker with a perfect reputation. The Genesis brand is considered to be a very strong one, with its cars able to compete with the leading European manufacturers.
Why does Hyundai Genesis have a different logo?
Even though Genesis is owned by Hyundai, these are two completely separate brands, with Hyundai working more in the business-class segment, and Genesis products in luxury cars, implementing all the latest technologies.
Who makes Genesis?
All the Genesis vehicles are manufactured by the South Korean company, Hyundai Motors, and in the Hyundai production facilities.
